Primul an de crestere a pietei media din Romania, dupa 5 ani de declin
Potrivit estimarilor Zenith Romania, piata locala de publicitate va creste cu 2.8% pana la finalul anului 2014, evolutie datorata in principal expansiunii mediului digital (+12%).
The Internet of Everything means all change for the smartphone
ZenithOptimedia's future trends study identified the "Internet of Everything" as one of six key trends for the next 25 years in its 2038 futures programme.
In this world, where everything is connected, the consumer - or rather people - take centre stage, with sensors detecting their every movements and all types of services and experiences customized for them throughout the day.