About Us

Zenith Romania

Leading communications agency in Romania that offers the full spectrum of communications media services, planning and media buying ON and OFFline.

Fully owned by Publicis Groupe, Zenith is part of ZenithOptimedia - one of the world’s leading global media services agencies with 250 offices in 74 markets and world’s largest media services group and #1 media pool in Romania, VivaKi – owned by Publicis Groupe.

Zenith is The ROI Agency.

We deliver to clients the best possible return on their communications investment.

We were the first agency to apply a rigorous and objective approach to improving the effectiveness of marketing spend and focus on creating sustainable competitive advantage. We did this because we knew it was our clients' number one priority, and we called it ‘Return on Investment’ or ‘ROI’.

Time has a wonderful way of showing us what really matters
Back in 2000, 7 people (ex-media department of Bates Saatchi & Saatchi) are launching Zenith Media brand to better serve the media needs of both Saatchi and Bates clients.

At that time, Romanian media market was about media shops and trading-only, but the 7 guys were planning to do something different: a first modern media agency offering consolidated media services to clients.

It was like a fantasy at the time and potential high risk involved: the risk to stay small. But they said “Better small, but smart”.

The 7 guys were dreaming to Being The Best.
Time has a wonderful way of showing us what really matters
A pool of 60 people and cumulated media experience of 250+ years, a strong team working together for more than 40 clients in a Leading Communications Agency in Romania, with a full range of specialist media services, ready moving from media buying and planning to Touchpoints Media Integrated 360 Solutions.
Zenith is enjoying a constant leading (#1) position in all Qualitative rankings, being a consistent member of media agencies elite in Romania in terms of size/billings.

Key Facts:
Number 1 Media Agency (as a Group, as Network and as Media Brand) for 4 Consecutive Years (by official data of Ministry of Finance): 2009, 2008, 2007, 2006 and for 2012.
2006 – The only media agency in Romania A graded (according to RECMA’s Vitality Report).
2006/2007 - First position in the top of the agencies specialized in media planning and buying, having an overall score of 152 points (according to AdRating – Evaluation Report of Advertising & Media Agencies, developed by NewsIn).
2008/2009 - The only A+ media agency in Romania (according to the RECMA Cartography Report).
Leading members and/or founders: IAA, UAPR, BRAT, ARMA, ARA, IAB.
Best Team, Focus on Performance, Creative Approach of Media and Consumer and Market Insights Committed to Deliver Best Results.